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Business In Brief
November, 2007 - Issue #37
Oasis Garden & Patio Transforms into Christmas Wonderland
Oasis Garden & Patio on Centre Pointe Parkway has changed the entire merchandise selection for the approaching holiday season. The store has the largest selection of ornaments in the valley. In addition, they have artificial trees, trim, gifts, candles, stockings, tree skirts, plus indoor and outdoor lights in all sizes. Oasis will
also continue to stock patio sets, as well. Call 255-9909 for more information.

Affairs 2 Remember Now Booking Corporate and Private Holiday Events
Creating an event to remember requires organization and attention to detail. Nanette Marotta, owner of Affairs 2 Remember, has provided party-planning services to the private, bridal and business community for over 15 years. This holiday season, Affairs 2 Remember will lend its expertise to ensure that Santa Clarita festivities and beyond will make a positive impact on employees, clients and contacts. For more information call 269-1235.

Garrett Markenson Joins Shannon Hair
Shannon Hair welcomes Garrett Markenson who has trained at the renowned Vidal Sassoon Academy in Santa Monica, California. Garrett has based himself in his home town of Valencia as both a master stylist and a lead educator in many salons, inspiring a following of up-and-coming stylists. He recently grabbed the industry's attention by winning a national competition to be the artistic director of ABBA pure and natural. Garrett continues to educate stylists throughout the country by developing unique cuts and styling techniques. With a passion for hair and a commitment to excellence Garrett Markenson is a cut above the rest. For more information call 799-7272.

Nick N Willy's to Open Second Location
SCV Nick N Willy's owners have expanded their gourmet pizza brand beyond the confines of Santa Clarita. The newest store is located in the Granada Village shopping center located at 17947 Chatsworth Street. Call 818-360-4729 for more information.

Holy Cross Medical Center Named One of Only 59 "Baby-Friendly" Hospitals Nationwide by Baby-Friendly USA
Providence Holy Cross Medical Center has been designated "Baby-Friendly" by Baby-Friendly USA. The Baby-Friendly Hospital Initiative recognizes hospitals that provide an optimal level of care and information for breastfeeding mothers.
"We feel like it validates the wonderful work we've been doing for the health of our patients and our community," said Sherri Mendelson, RNC, PhD, IBCLC, a clinical nurse specialist and lactation consultant.

Currently there are only 59 hospitals and birth centers nationwide with this prestigious designation. Providence Holy Cross is the only hospital in the San Fernando, Santa Clarita, Simi and Antelope valleys to receive this designation. The Baby-Friendly designation is given after a rigorous on-site survey is completed. The award is maintained by continuing to practice the Ten Steps to Successful Breastfeeding as designed by the United Nations Children's Fund (UNICEF).

Celebrity Sighting
While filming on location at MB2 Raceway, "CSI" star George Eads took a quick break to hang out with the MB2 staff. David Rambo and Rich Catalani, lead writers on the hit television show "CSI: Crime Scene Investigation," who race at the MB2 Raceway complex with their family were so enthralled with the local karting facility they brought their team of CSI writers to the racing venue and pitched a story concept surrounding the popular race destination. Collectively, the writing staff developed the upcoming season's second episode storyline. Details of the episode titled "Ala Kart" are being kept confidential, however MB2 Raceway plays a significant role and is prominently featured in the episode that aired on October 4.

MB2 Raceway also recently announced that prominent local race car driver Bryan Herta (Andretti-Green Racing) has entered in a consummate marketing partnership to promote indoor kart racing to motor-sport enthusiasts and the general public in the Los Angeles County valley regions. Herta will serve as a reputable spokesperson promoting indoor consumer kart racing while increasing brand awareness of the MB2 Raceway complex, L.A. County's only indoor kart racing facility, located in Sylmar. For more information call 866-986-RACE.

Photographer Returns to SCV
Professional photographer Anne McElwain, a former SCVian, has returned home to Valencia to take root and expand her growing photography business. McElwain specializes in family and wedding photography. McElwain has received many accolades, including one from the International Photography Awards, and has been published in national, large-circulation magazines and newspapers including People Magazine. Her photos also appeared in the 2006 Photo Laureate Anthology. For more information visit
www.annemcelwain.com.

Grand Opening
On September 15, Valencia opened its newest masterplanned community. The grand opening of West Creek and West Hills was presented by national homebuilder Lennar. Thousands of homeshoppers from across Southern California came out for the event, where they received guided tours of the 1,000 acre-village, enjoyed live music, food and walked through 19 distinct Lennar-built models. West Creek and West Hills homebuyers will have access to three private village recreation centers, an expansive 17-acre park, a 3-acre village green, plus Rio Norte Junior High and West Creek Elementary School, an all-new school within the Saugus Union School District expected to open in 2009.


Happy Anniversary to the Following
Enchanted Kids Celebrates Four-year Anniversary
Enchanted Kids has been capturing the hearts of kids in Santa Clarita for the past four years. The unique children's boutique with its own castle playroom caters to a child's every whim. The store carries a wide variety of items in all price ranges to suit all budgets. Enchanted Kids offers one of the best selections of specialty items for preemie to size 16 kids. They were recently voted "Best Baby Store in SCV" for offering the cutest clothes, diaper bags and baby accessories. The store's owner, Rochelle Cherie, a resident of the Santa Clarita Valley since childhood, has a passion for finding the most unique, unusual and different items. She enjoys the challenge and adventure of
locating timeless treasures for her customers. The store offers a selection of accessories, baby items, books, clothes, dolls, jewelry, puppets, puzzles, shoes, seasonal items and toys. Enchanted Kids is located at 19374 Soledad Canyon Road in Canyon Country. Call 250-3308 for more information.

Club 50 Celebrates One-year Anniversary
Tami Lindahl, owner of Club 50, has expanded her business to include additional personal training packages, a new trainer and the Transitions weight loss program. The program, made for men and women of all ages, focuses on the glycemic index and blood sugar levels. For more information call 253-4950.

Foot Solutions Celebrates One-year Anniversary
Foot Solutions is a health and wellness store for feet. Every customer receives an assessment of his/her individual needs. Their state-of-the-art electronic digitizer scans feet and then trained experts design accommodative inserts to help solve problems. The store carries a full line of casual, athletic and dress shoes for men and women with comfort features to support feet and help alignment. Pictured here is sales associate Cindy Whyte and owner Laura Bouziane. Foot Solutions is located at the corner of Copperhill Hill and Newhall Ranch at 28108 Newhall Ranch Road in Valencia. For more information call
702-0070.

Studio Luxe Celebrates One-year AnniversaryLast fall, Lola Piraino, owner and licensed cosmetologist for over 20 years, opened Studio Luxe - a private studio salon. Lola specializes in multi-color highlights and creative color techniques. Her Studio Luxe uses Goldwell color exclusively. She is certified through the number-one brand in eyelash extensions (3-D Lashes™) and has performed over 200 full sets of lashes. Lola is also a certified specialist with Hairlocs hair extension system. Studio Luxe offers all women's hair services, hair extensions and lash extensions. For more information call 702-1708 or visit www.myspace.com/studioluxe.

Correction: SCV Design Center is the creator of the renovated staircase pictured here. The company fashioned maple hardwood on the stairs, along with adding wrought iron balusters and a designer hand rail.For more information call 295-6905.

Smart Marketing Tips for Busy People

1. One of the best ways to increase your business is through the cultivation of referrals from happy clients. If you own a retail business, consider offering complimentary refreshments or hosting afterhours preferred-customer events. Service-based industries can increase customer loyalty through the distribution of regularly e-mailed updates or informative workshops.

2. Donate your services, times or wares to charity. Ask your clients the most important question in business: Where did you hear about us? The answers will help you determine which current client to thank for the referral or will keep you better informed about the success rates of your advertising methods.

3. Invest in stationery. Hand-written thank you notes, birthday cards, congratulatory messages and more are rare in this technology-driven world and will make you and your business stand out amongst your competitors.
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