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BEAUTY   -   HAIR & MAKEUP
What Everyone's Raving About:
The Brazilian Blowout!
February, 2010 - Issue #64























The Brazilian Blowout is marketed as the most innovative and effective professional smoothing treatment in the world, and Santa Clarita converts agree with the hype. "I think of Ben Franklin's quote: 'The Brazilian Blowout is proof that God loves us and wants us to be happy,' except that he was referring to beer!,'" enthuses a Shannon Hair client.

The system uses a Brazilian Super Nutrient Complex in conjunction with a proprietary polymer formula to enrich the cuticle with a protective protein layer. Translation? During your 90-minute treatment, the Brazilian Blowout blend is infused into the shaft with the help of a high-heat flat iron. Each strand is smoothed to eliminate frizz, resulting in a shiny, healthy head of hair.

Unlike other systems, there's no down time. The minute you leave the salon, you can wash and air dry your hair - and it will still be smooth, frizz-free and radiant.

"The Brazilian Blowout is different because it doesn't completely straighten the hair; it's a smoothing system that softens curly hair and makes hair frizz free. It can be used on all types of hair with great success. BB conditions and improves the hair, making it very healthy and shiny. Other methods have harsh chemicals in them like formaldehyde. The Brazilian Blowout does not have formaldehyde in it," informs Melodie Cordasco of Entourage Hair Studio.

Because it doesn't alter the structure of the hair, the formula (if not reapplied) eventually washes out, leaving healthy strands behind. "It is important to remember that Brazilian Blowout is not a chemical treatment but a conditioning treatment that is fused into the hair shaft and is considered temporary. It is very important to use the shampoo and conditioner recommended by the stylist; using improper products at home can strip the Brazilian treatment out sooner," states Suzie Cameron of Evolve Hair & Nail Spa.

Of course, the at-home maintenance is very simple. Reflects Dan Csicsai, owner of Salon Glo, "The manufacturer recommends that only sulfate-free shampoos be used to ensure the longevity of the treatment. We have had great success combining a sulfate-free shampoo with one of the Kerastase conditioning treatments to keep the hair in the best possible condition."

"Clients are delighted with the Brazilian Blowout treatment and are using Garrett Markenson presents REVERIE beauty products to help sustain the shiny, manageable results," adds the proprietor of Garrett Markenson Coiffure.

Book It
Entourage Hair Studio
222-7446
Evolve Hair & Nail Spa 254-1100
Garrett Markenson Coiffure 297-2900
Parks Salon 296-9597
Salon Glo 799-9300
Shannon Hair 799-7272
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