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BEAUTY   -   SKINCARE
Selfie Culture is Here to Stay
February, 2015 - Issue #124
courtesy of Shutterstock
courtesy of Shutterstock
And it's Driving Patients Toward Cosmetic Surgery like Never Before
With technology making it easier than ever to share our image at any given moment, men and women are finding it more and more important to make sure that they are putting the best version of themselves out there for the world to see.

According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), one third of all its member practices report increased patient traffic due to a desire to look better for social media. The increase in demand is seen even more so at the most highly-regarded plastic surgery practices like Southern California-based medical group Beverly Hills Physicians. BHP has been making clients beautiful well before the selfie trend took off, but new technology is changing the way people seek out plastic surgery and the types of procedures they inquire about.
High-speed internet has ushered the world into an information age. Currently, there are over 1.3 billion active Facebook users each month worldwide, up from around 250 million in mid-2009.

"By nature, because they are taken only several feet from the subject, selfies are almost always close-ups that FOCUS ON THE FACE."
A study released in March 2014 revealed that while an abundance of Facebook "likes" can raise someone's self-esteem, a lack of "likes" on a photo or post can actually make someone feel ostracized and worse than if they didn't post anything at all. People are becoming more and more aware that looking their best is absolutely essential to feeling confident in the internet era, and a talented plastic surgeon at Beverly Hills Physicians can help them achieve that.

By nature, because they are taken only several feet from the subject, selfies are almost always close-ups that focus on the face. Accordingly, BHP has seen a particular rise in requests for surgical procedures that feature the face, including rhinoplasties and eyelid surgeries to remove tired bags under the eyes.

If you think you could be happier with the way that you look in the mirror, or on Instagram, call BHP for a free consultation. 249-4040

An Exhilarating New You is Only a Wax Away
The New Year is time to try a new treatment to bring out your inner beauty and the exhilarating feeling that comes with it! A Brazilian wax is the perfect way to boost your self-esteem and bring the sexy back. Everybody's doing it, and it's definitely partner-approved! The faithful also say that it gives them a clean-all-over feeling. Why not give something different a go - you'll never know you love it until you try it.

When it comes to a youthful look, waxing is preferred by many over other techniques because it preserves the skin's natural beauty, treating it gently while removing hair without destroying the follicles or disturbing pigment. It also works well on hair of all colors, from dark to red, blonde, white and especially grey.

WAX by Heather Nelson offers a wide variety of other services, including brow, face and body treatments that are guaranteed to make you feel good all over. 644-4346
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